{"id":40,"date":"2017-07-14T12:20:08","date_gmt":"2017-07-14T10:20:08","guid":{"rendered":"http:\/\/midea.helviox.net\/?p=40"},"modified":"2019-05-22T17:08:20","modified_gmt":"2019-05-22T15:08:20","slug":"llega-midea-tu-mejor-idea-el-aire-que-consume-poco-y-te-da-mucho","status":"publish","type":"post","link":"https:\/\/www.midea.es\/blog\/llega-midea-tu-mejor-idea-el-aire-que-consume-poco-y-te-da-mucho\/","title":{"rendered":"Llega Midea, tu mejor idea, el aire que consume poco y te da mucho"},"content":{"rendered":"<p>La compa\u00f1\u00eda n\u00ba1 en fabricaci\u00f3n de tratamiento de aire* llega a Espa\u00f1a y est\u00e1 dispuesta a revolucionar el mercado gracias a una propuesta de valor inmejorable.<\/p>\n<p>La canci\u00f3n \u201cAire\u201d de Pedro Mar\u00edn ha sido el tema elegido para el lanzamiento de la marca y presenta con humor distintas situaciones cotidianas en las cuales el aire nos pone en situaciones disparatadas. Mediante este gui\u00f1o, Midea se acerca al consumidor para crear un v\u00ednculo emocional de complicidad.<\/p>\n<p>El eslogan de campa\u00f1a, \u201cMidea tu mejor idea\u201d, resume la esencia de la marca: Midea es una decisi\u00f3n de compra inteligente porque ofrece productos de buena calidad a un buen precio. El lenguaje directo, desenfadado y sencillo busca una comunicaci\u00f3n cercana y pr\u00e1ctica. La clave est\u00e1 en ponerse en la piel del consumidor, en un proceso de compra que acostumbra a ser complicado.<\/p>\n<p>\u201cEl aire que consume poco y te da mucho\u201d destaca el valor fundamental de la marca, que es el compromiso inmejorable entre bajo consumo y m\u00e1xima calidad.<\/p>\n<p>Y t\u00fa, \u00bfa qu\u00e9 esperas para conocer Midea?<\/p>\n<p>*Fuente: euromonitor internacional limited, seg\u00fan la definici\u00f3n de la categor\u00eda de aparatos de tratamiento de aire, electrodom\u00e9sticos 17 ed, ventas al por menor en volumen de unidades del 2016.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Descubre el fabricante de aire acondicionado que acaba de aterrizar en Espa\u00f1a<\/p>\n","protected":false},"author":3,"featured_media":429,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Llega Midea, tu mejor idea, el aire que consume poco y te da mucho - Ideas Midea<\/title>\n<meta name=\"description\" content=\"Descubre el fabricante de aire acondicionado que acaba de aterrizar en Espa\u00f1a\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.midea.es\/blog\/llega-midea-tu-mejor-idea-el-aire-que-consume-poco-y-te-da-mucho\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Llega Midea, tu mejor idea, el aire que consume poco y te da mucho - Ideas Midea\" \/>\n<meta property=\"og:description\" content=\"Descubre el fabricante de aire acondicionado que acaba de aterrizar en Espa\u00f1a\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.midea.es\/blog\/llega-midea-tu-mejor-idea-el-aire-que-consume-poco-y-te-da-mucho\/\" \/>\n<meta property=\"og:site_name\" content=\"Ideas Midea\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-14T10:20:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-05-22T15:08:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.midea.es\/blog\/wp-content\/uploads\/2019\/02\/MIDEA_salon_3-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"412\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"alexandra.sans\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"alexandra.sans\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.midea.es\/blog\/llega-midea-tu-mejor-idea-el-aire-que-consume-poco-y-te-da-mucho\/\",\"url\":\"https:\/\/www.midea.es\/blog\/llega-midea-tu-mejor-idea-el-aire-que-consume-poco-y-te-da-mucho\/\",\"name\":\"Llega Midea, tu mejor idea, el aire que consume poco y te da mucho - Ideas Midea\",\"isPartOf\":{\"@id\":\"https:\/\/www.midea.es\/blog\/#website\"},\"datePublished\":\"2017-07-14T10:20:08+00:00\",\"dateModified\":\"2019-05-22T15:08:20+00:00\",\"author\":{\"@id\":\"https:\/\/www.midea.es\/blog\/#\/schema\/person\/8e4663858d80d3818ec0ed24e3927396\"},\"description\":\"Descubre el fabricante de aire acondicionado que acaba de aterrizar en Espa\u00f1a\",\"breadcrumb\":{\"@id\":\"https:\/\/www.midea.es\/blog\/llega-midea-tu-mejor-idea-el-aire-que-consume-poco-y-te-da-mucho\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.midea.es\/blog\/llega-midea-tu-mejor-idea-el-aire-que-consume-poco-y-te-da-mucho\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.midea.es\/blog\/llega-midea-tu-mejor-idea-el-aire-que-consume-poco-y-te-da-mucho\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.midea.es\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Llega Midea, tu mejor idea, el aire que consume poco y te da mucho\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.midea.es\/blog\/#website\",\"url\":\"https:\/\/www.midea.es\/blog\/\",\"name\":\"Ideas Midea\",\"description\":\"Tratamiento de aire\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.midea.es\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.midea.es\/blog\/#\/schema\/person\/8e4663858d80d3818ec0ed24e3927396\",\"name\":\"alexandra.sans\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.midea.es\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/62b5f042b698902bf691cfabc2ebadb8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/62b5f042b698902bf691cfabc2ebadb8?s=96&d=mm&r=g\",\"caption\":\"alexandra.sans\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Llega Midea, tu mejor idea, el aire que consume poco y te da mucho - Ideas Midea","description":"Descubre el fabricante de aire acondicionado que acaba de aterrizar en Espa\u00f1a","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.midea.es\/blog\/llega-midea-tu-mejor-idea-el-aire-que-consume-poco-y-te-da-mucho\/","og_locale":"es_ES","og_type":"article","og_title":"Llega Midea, tu mejor idea, el aire que consume poco y te da mucho - Ideas Midea","og_description":"Descubre el fabricante de aire acondicionado que acaba de aterrizar en Espa\u00f1a","og_url":"https:\/\/www.midea.es\/blog\/llega-midea-tu-mejor-idea-el-aire-que-consume-poco-y-te-da-mucho\/","og_site_name":"Ideas Midea","article_published_time":"2017-07-14T10:20:08+00:00","article_modified_time":"2019-05-22T15:08:20+00:00","og_image":[{"width":2000,"height":412,"url":"https:\/\/www.midea.es\/blog\/wp-content\/uploads\/2019\/02\/MIDEA_salon_3-1.png","type":"image\/png"}],"author":"alexandra.sans","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"alexandra.sans","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.midea.es\/blog\/llega-midea-tu-mejor-idea-el-aire-que-consume-poco-y-te-da-mucho\/","url":"https:\/\/www.midea.es\/blog\/llega-midea-tu-mejor-idea-el-aire-que-consume-poco-y-te-da-mucho\/","name":"Llega Midea, tu mejor idea, el aire que consume poco y te da mucho - Ideas Midea","isPartOf":{"@id":"https:\/\/www.midea.es\/blog\/#website"},"datePublished":"2017-07-14T10:20:08+00:00","dateModified":"2019-05-22T15:08:20+00:00","author":{"@id":"https:\/\/www.midea.es\/blog\/#\/schema\/person\/8e4663858d80d3818ec0ed24e3927396"},"description":"Descubre el fabricante de aire acondicionado que acaba de aterrizar en Espa\u00f1a","breadcrumb":{"@id":"https:\/\/www.midea.es\/blog\/llega-midea-tu-mejor-idea-el-aire-que-consume-poco-y-te-da-mucho\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.midea.es\/blog\/llega-midea-tu-mejor-idea-el-aire-que-consume-poco-y-te-da-mucho\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.midea.es\/blog\/llega-midea-tu-mejor-idea-el-aire-que-consume-poco-y-te-da-mucho\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.midea.es\/blog\/"},{"@type":"ListItem","position":2,"name":"Llega Midea, tu mejor idea, el aire que consume poco y te da mucho"}]},{"@type":"WebSite","@id":"https:\/\/www.midea.es\/blog\/#website","url":"https:\/\/www.midea.es\/blog\/","name":"Ideas Midea","description":"Tratamiento de aire","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.midea.es\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.midea.es\/blog\/#\/schema\/person\/8e4663858d80d3818ec0ed24e3927396","name":"alexandra.sans","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.midea.es\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/62b5f042b698902bf691cfabc2ebadb8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/62b5f042b698902bf691cfabc2ebadb8?s=96&d=mm&r=g","caption":"alexandra.sans"}}]}},"_links":{"self":[{"href":"https:\/\/www.midea.es\/blog\/wp-json\/wp\/v2\/posts\/40"}],"collection":[{"href":"https:\/\/www.midea.es\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.midea.es\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.midea.es\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.midea.es\/blog\/wp-json\/wp\/v2\/comments?post=40"}],"version-history":[{"count":3,"href":"https:\/\/www.midea.es\/blog\/wp-json\/wp\/v2\/posts\/40\/revisions"}],"predecessor-version":[{"id":108,"href":"https:\/\/www.midea.es\/blog\/wp-json\/wp\/v2\/posts\/40\/revisions\/108"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.midea.es\/blog\/wp-json\/wp\/v2\/media\/429"}],"wp:attachment":[{"href":"https:\/\/www.midea.es\/blog\/wp-json\/wp\/v2\/media?parent=40"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.midea.es\/blog\/wp-json\/wp\/v2\/categories?post=40"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.midea.es\/blog\/wp-json\/wp\/v2\/tags?post=40"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}